Google Ads for dental practices
From targeted registrations to well-filled treatment schedules, Google Ads for practices that want to grow professionally.
We've worked with both solo practices and practices inside larger dental groups. From general dentistry to specialist practices for implantology, orthodontics and cosmetic dentistry. That experience shapes an approach that respects the tone and regulation of the sector.
What Google Ads can deliver in dental
Patients rarely search 'dentist'; they search 'register dentist [city]', 'emergency dentist' or specific treatments. That's where the return lives, you show up when someone is actively choosing, not researching.
What often goes wrong, and how we approach it
In dental these four considerations decide whether a campaign burns budget or drives growth.
Tone matches the sector
Discount promos and sales language damage both trust and Quality Score. We use a professional, informative tone that fits healthcare, which converts structurally better in dental.
Segment by treatment type
'General registration', 'emergency', 'implants', 'veneers' and 'orthodontics' are entirely different intents with different prices, audiences and landing pages. One campaign for all leaves money on the table.
KNMT guidelines and advertising code
Cosmetic claims, before/after photos and guarantees are strictly regulated. Our copy always respects the KNMT guidelines and the Advertising Code for Cosmetic Procedures, no risk of complaints or account suspension.
Capacity is the bottleneck
A well-running campaign can produce dozens of new registrations per week within weeks. Before launch we plan together how much you can handle, otherwise it costs more than it earns.
From first audit to monthly optimisation
Four steps we take in every campaign for this industry, no template, but a proven rhythm.
- 01
Treatment-by-treatment keyword research
Per treatment we map what people in your catchment area search, which competitors bid actively and where the gaps are.
- 02
Separated campaigns with dedicated landing pages
Each treatment gets a campaign with a landing page that explains the treatment, the rates and how registration works.
- 03
Conversion tracking on registrations and calls
We measure registration forms and calls from ads (call tracking). You know exactly which euro delivered which patient.
- 04
Steering on patient quality, not click volume
Monthly we evaluate not just registration counts but also whether they are the right patients, general vs. specialist, and adjust budgets accordingly.
Dental practice in a mid-size city, 4 treatment rooms
Situation
Books reopened after expansion; too few new registrations to fill schedules. Earlier Google Ads experience mostly produced traffic, no patients.
Our approach
New campaign structure with separated campaigns for general registration and implantology, call tracking activated, professional landing pages, ads that put the practice USPs (new location, experienced team, digital intake) front and centre.
Does this sector approach fit you?
We deliberately don't work with everyone. Our approach delivers the most for a specific business profile, here's where we fit best, and where we don't.
- ✓Practices actively open to new patients
- ✓Practices with a specialisation or distinctive care offering
- ✓Chains that want per-practice local visibility
A fit for your business?
Want to know how much search volume there is in your region for dental or specialist terms? We'll happily make a concrete estimate for your practice.
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