Advertising in ChatGPT
Your customers increasingly ask ChatGPT. We help your business become visible while they explore their options.
5.0 ★ from 4 Google reviews01 Orientation
Awareness and research. Here your audience asks open questions and a brand gets mentioned for the first time.
02 Consideration
Comparing and selecting. The assistant weighs options, and your message can be part of that advice.
03 Decision
Purchase and transaction. ChatGPT refers to your site or shop, where you close the conversion.
Search behaviour is shifting
ChatGPT changes how people find information. Not ten blue links, but one answer. Whoever is visible there builds a head start.
People ask, they no longer only search
More and more customers start their orientation in a conversation with an AI assistant. They get one answer instead of ten blue links. Whoever appears in that answer shapes the conversation.
New channel, little competition
Ads in ChatGPT are at the very start of their development. Getting in now means learning the channel while costs are low and most competitors are still waiting.
Visible before the comparison
In ChatGPT you are present during orientation and consideration. That is exactly where preference is formed, well before the last click in Google.
Where your audience orients, compares and buys
Orientation
Awareness and research. Here your audience asks open questions and a brand gets mentioned for the first time.
Consideration
Comparing and selecting. The assistant weighs options, and your message can be part of that advice.
Decision
Purchase and transaction. ChatGPT refers to your site or shop, where you close the conversion.
From strategy to measurable campaign
Campaign management
Setup, audience selection, messaging, budget management, measurement and steering. We run the channel end to end.
Advice and strategy
Does advertising in ChatGPT fit your product and stage? What questions does your customer ask? We make that call clear, even when the answer is 'not yet'.
Measurement and attribution
We connect the channel to your existing tracking, so you see what AI traffic contributes to revenue and leads, not just clicks.
Alignment with Google Ads
ChatGPT complements Google Ads in the early stage. We make sure budget, messaging and remarketing line up across both channels.
From first question to a campaign that learns
Intro call
A short scan of your current channels and whether ChatGPT fits your audience.
Analysis
What questions does your audience ask and what role can ChatGPT play in the buying journey?
Setup
Launch of the first campaign, with clear measurement points and realistic expectations.
Learn and scale
Reporting in plain language, not a data dump. We scale what works.
What we often hear about ChatGPT Ads
Yes, the channel is rolling out steadily. Many businesses can already run campaigns. We check per situation whether your account and audience already have access.
Costs depend on your audience, competition and message. Because the channel is still young, we often see lower CPCs than in Google Ads. We'd be happy to make an estimate based on your situation.
We connect the channel to your existing tracking and GA4. That way we see not only clicks, but also which sessions eventually convert into leads or customers.
Not always. It works best for products and services that people ask questions about during orientation. We give honest advice if it is not (yet) interesting for your situation.
Want to lead in this channel?
We are happy to think along about whether advertising in ChatGPT fits your product and audience. Honest advice, even when the answer is not yet.
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